Why oh why are people comparing this to jam?! It’s a strawberry flavoured, (practically) zero calorie spread so what do people expect? I actually really enjoyed this spread, probably because I wasn’t expecting it to be something it’s not...It’s definitely more of a rough jelly like consistency but easily spreadable. There is a slight artificial taste but depending on what you have it with you can’t really tell. I really like this stuff and it’s especially great for when calories or carbs are low. I just wish it came in other fruity flavours!
Goes Well With:
Toast, peanut butter, oats, yogurt, rice cakes

Honestly the worst jam I've ever had. Even when mixing it with yoghurt it's so awful! I threw it away.

Had really high hopes for this one but it's horrible. I have acquired a taste for artificial sweeteners, meaning I honestly prefer their taste over sugar. However this just was a miss on every level. The texture is more like a jello with a thick consistency, this was expected. The flavour is what makes this a one star though, I thought something was wrong with my batch as I ordered two, straight in the bin unfortunately. Shame considering how well MP do with artificial flavour. Just head to your nearest pharmacy and buy diabetic Jam until a new and improved MP jam is released. 
Goes Well With:
Nothing

Let me get some facts straight: this is not a jam and should not be compared to one - it is a 0 calories spread. Quite decent spread for those who are concerned about the calories and the sugars they ingest. The consistency is similar to a hard jelly and taste wise too. It's a nice try but there's room for improvement.
Goes Well With:
Up until now I've only tried with rice cakes but I'm dying to try these on pancakes, soya yogurt, overnight chia seeds and/or with lighter cream as an indulgent desert.

Absolutely disgusting, which is surprising as it actually tastes of nothing at the same time. Reminds me of wallpaper paste.

I really don’t think this product is worth it. I would much rather just have jam. It’s very smooth and tastes super artificial 
Goes Well With:
Nothing 

Definitely not a low calorie alternative to jam - jelly consistency but quite solid, with an artificially sweet taste.

Not my favourite, it’s very firm and has a lot of like artificial flavour. I’ve tried the same type of product from another brand and it was far far far better than this.

I will admit, it doesnt taste incredible on it's own, but a spoonful mixed in with double cream and a touch of xylitol/ethryitol is a really nice fat bomb type dessert!
Goes Well With:
Double cream and a little bit of granulated sweetener!

Everyone who left comments in here saying that the spread has a jelly structure, what did you expect?! It says fruit SPREAD not JAM.  The spread by itself it's too sweet so after I tasted it by itself I was a bit disappointed, but then I tried it with butter, with cream and on my pancakes and I love it! 
Goes Well With:
Pancakes, butter, soft cheese, double cream